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Different is better than better

Bespoke web design for aspirational & luxury brands

We craft bespoke websites for niche, high-end brands. We translate our clients’ brand qualities into a powerful online presence – private collectors, personalities of distinction, luxury brands, aspirational causes & more. Our clients prize aesthetics to drive their luxury brands. In the digital world, functionality is often the driver and web

Behind the Brand: Forged (part 3)

Brand Story I call it the "why behind the what". Why should someone care about your brand? OK pause on the serious stuff for a sec. One of my guilty pleasures is superheroes. (I think everyone needs a hero to inspire them, someone they can look up to,

Behind the Brand: Forged (part 2)

The tagline Every legendary brand has a legendary tagline. My formula is: * Under 5 words (ex: Nike's Just Do It, Apple's Think Different, etc.) * Aspirational * Layers - has multiple meanings (like the occasional well-crafted country song lyric) * Alliteration & rhyme - again, could be my music

Behind the Brand: Forged (part 1)

Behind the brand This is the origin story of the brand Forged. TLDR: Almost dying taught me how to truly live. Let me explain... April 21, 2021. Best day ever then bleeding out. Almost died then learned to walk again. Almost gave up then racing again. Tomorrow isn't

Tired of losing sales? Do what Russell Brunson does (affiliates)

He was shocked. Horrified, even. Then he quickly did the math. 68% of $200m/year... (carry the 1...) Russell Brunson made and extra $136m on their affiliate program this year. And we don't even have any affiliates. !@#$. – Jeremy Miner (sales trainer at 7th Level) Listen about 34:00

The 7 human hijacks (secrets to sell anything to anyone)

When a guy's sold a billion of anything, I listen. You may not know his name, but Craig Clemens has used the power of storytelling to become one of the most successful advertising writers of the decade, his words bringing in well over one billion dollars in sales.

On forever customers...

This one minute of money wisdom could change everything. A little game of "would you rather": * Have "forever customers" that never stop buying or * Have to keep selling new customers forever? The boring word is retention, but it's actually 6x easier and cheaper to

Luxury custom showcase books

Custom book makers & creators of luxury showcase books Our team shares a passion for all things luxury, including custom showcase books. This venture broadens our existing book design service enabling us to offer seamless end-to-end book making services. From initial strategy, research and content creation right through to book

The 4-Step Copywriting Formula He Used To Make $150K With Cold Email

TLDR: THE 4 STEPS ⤵️ 1. Logistics: Explain where you found your prospect and why they should care. 2. Background: Share your capabilities and what you can do for them. 3. Case study: Provide proof of your past successes. 4. Risk reversal: Offer a no-brainer deal that minimizes the possibility of

Cool GTM tools for AI-enhanced lead gen

Here's a big vault of awesomeness I'm using to develop some ultimate lead gen playbooks harnessing AI. It's wild and will change everything (already is). Email me and let me know how you're using it. – Daniel Business model ideas B2B lead gen

Real world Black Friday Cyber Monday tactics for 20% more sales

With Black Friday and Cyber Monday fast approaching, many businesses are scrambling to put together their email marketing campaigns before time runs out. If you’ve found yourself struggling for inspiration, you’re not alone. To help speed up the process, we’ve put together some examples that brands have

Custom book boxes & book packaging

Aside from a beautiful book, immediate wow factor can be achieved through custom book boxes and book packaging. Free from the constraints of book printing processes, a custom book box is the perfect opportunity to create more stand-out and added value. The book boxes we make tend to fall into

Showcase book copywriting & tone of voice

The temptation with luxury showcase books is to let design and imagery do all the work. We think such an approach does not always do full justice to companies that have depth, integrity – and a meaningful past, present and future narrative. Copywriting will always be needed, usually as a support