Daniel Bennett ★
Bespoke web design for aspirational & luxury brands
We craft bespoke websites for niche, high-end brands. We translate our clients’ brand qualities into a powerful online presence – private collectors, personalities of distinction, luxury brands, aspirational causes & more.
Our clients prize aesthetics to drive their luxury brands. In the digital world, functionality is often the driver and web
Behind the Brand: Forged (part 3)
Brand Story
I call it the "why behind the what".
Why should someone care about your brand?
OK pause on the serious stuff for a sec.
One of my guilty pleasures is superheroes. (I think everyone needs a hero to inspire them, someone they can look up to,
Behind the Brand: Forged (part 2)
The tagline
Every legendary brand has a legendary tagline.
My formula is:
* Under 5 words (ex: Nike's Just Do It, Apple's Think Different, etc.)
* Aspirational
* Layers - has multiple meanings (like the occasional well-crafted country song lyric)
* Alliteration & rhyme - again, could be my music
Behind the Brand: Forged (part 1)
Behind the brand
This is the origin story of the brand Forged.
TLDR: Almost dying taught me how to truly live.
Let me explain...
April 21, 2021.
Best day ever then bleeding out.
Almost died then learned to walk again.
Almost gave up then racing again.
Tomorrow isn't
Tired of losing sales? Do what Russell Brunson does (affiliates)
He was shocked. Horrified, even. Then he quickly did the math.
68% of $200m/year... (carry the 1...)
Russell Brunson made and extra $136m on their affiliate program this year.
And we don't even have any affiliates.
!@#$.
– Jeremy Miner (sales trainer at 7th Level)
Listen about 34:00
The 7 human hijacks (secrets to sell anything to anyone)
When a guy's sold a billion of anything, I listen.
You may not know his name, but Craig Clemens has used the power of storytelling to become one of the most successful advertising writers of the decade, his words bringing in well over one billion dollars in sales.