The 4-Step Copywriting Formula He Used To Make $150K With Cold Email
TLDR:
THE 4 STEPS ⤵️
1. Logistics: Explain where you found your prospect and why they should care.
2. Background: Share your capabilities and what you can do for them.
3. Case study: Provide proof of your past successes.
4. Risk reversal: Offer a no-brainer deal that minimizes the possibility of
