Showcase book concept & design
Showcase books are a powerful marketing tool for luxury brands and it’s easy to understand why customers find them so immediately captivating. With their over-sized formats, stylish photography, beautiful design and high quality print, they deliver the impressive visual experience that these books are known for. But if you’re considering commissioning a showcase book and want to create a truly lasting impression with your target audience, then your book will need more than beautiful imagery and great design – it will need a good book concept.
The importance of a good showcase book concept
The showcase books that we make always feature a creative concept, an idea, an overarching message that underpins and influences everything. This big idea – or creative theme – is usually rooted in research-led insight and linked to a company’s objectives. Like any other marketing communication medium, the most powerful pictures and compelling words come from understanding a company’s commercial background and brand strategy – and appeal to a reader’s head and heart.
Fact finding & book research
Our process to creating a distinctive, well-structured showcase book starts with fact-finding: the brand, its communication objectives, the rational, emotional and psychological take-outs. Once the fact-finding exercise is complete we draw all our information together to lead initially to an overarching showcase book concept. This book concept serves as our inspiration for absolutely everything about the book from this point forward – from the book title, narrative, copy structure, pagination and book copywriting, through to the book design.
A good book concept should influence everything
Showcase book design is much more than simply arranging images and copy on a page. Obviously page layout is key to creating a luxurious looking book, but it is only one element of a much more encompassing design process.
Just as the book concept influences everything to do with the narrative and copywriting, it also massively influences all of the design aspects. From the photography, page layout, fonts, typography and color palette, through to the book cover design or book box packaging design. A concept’s influence may also be seen in the book printing and packaging – from paper stocks and book covering materials through to specialist printing techniques.
If you are considering commissioning a custom showcase book we would love to help. Please get in touch and we will be delighted to answer any questions you may have.
