Cool GTM tools for AI-enhanced lead gen
Here's a big vault of awesomeness I'm using to develop some ultimate lead gen playbooks harnessing AI. It's wild and will change everything (already is). Email me and let me know how you're using it.
– Daniel
Business model ideas
B2B lead gen agency
- From Greg Isenberg Sippin' Show #1
- Create a B2B lead gen agency built on top of available tools like https://www.rb2b.com/
- $15-20k/month for big sales orgs that have closed an A round of funding
- Create a B2B lead gen podcast as media channel
- Good until privacy concerns kick up in maybe 2 years
- Pitch: "Similarweb.com says your site gets X numbers, we typically see that turn into X leads"
Example:
- https://www.leadbird.io/ B2B lead gen agency
- Get B2B Leads on Demand. Leverage our AI-powered lead generation to connect with in-market buyers. Book a call now.
- https://www.leadbird.io/case-study
B2B lead list as info products plus services
Model after https://cyberleads.com/ (remember - do more of what works)
- Members get a monthly list; $97/month or $497/year; $1997 playbook course;
- $1997/month upgrade for done for you GTM cold email outreach to the list to set sales calls; 6 month engagement; can take in-house
Multiple revenue streams from one list
- Generate a hyper targeted high value lead list (B2B)
- Cold outreach to promote relevant products to the lead list (partner products, affiliates, referrals, etc.)
- Then sell that lead list to niche businesses who want it
- Sell lead gen agency services to the niche businesses who buy the list
- Could be a mix of flat fee and pay for performance
Tools
- VERY awesome. Experts agree this is the #1 tool
- https://app.clay.com/signup?source=microsoft special intro offer I found
https://retention.com/ Turn anonymous shoppers into revenue. For e-commerce brands.
- Retention.com is the industry-leading Shopify e-commerce solution for increasing revenue. E-commerce stores lose a total of $18 billion every year in potential revenue, simply because shoppers leave before checking out. With Retention.com, shopping cart abandonment becomes a thing of the past.
We enable email-based retargeting so that brands can re-engage lapped audiences and grow their email lists for the future. On the outside, Retention.com is a magic wand that makes money fall from the sky.
https://www.rb2b.com/ Person-Level Website Visitor Identity. Identify your anonymous website visitors. Push their LinkedIn profiles to Slack in realtime.
- same founder
- Cold Email doesn't work anymore because inboxes have been ruined by automation tools.
- Focus your BDR time on higher-intent prospects by using website signals to trigger sales motions.
- Turning your attention to the bottom of the funnel will allow you to close more deals with fewer people.
- Sales cycles will shorten by 2/3, deal sizes will remain unchanged.
https://www.smartlead.ai/ - for mass cold email
- special offers https://www.smartlead.ai/pricing?utm_source=website&utm_medium=banner&utm_campaign=youvegotmail_p2&utm_content=null&utmTerm=null
https://instantly.ai/ - for cold email
https://apify.com/ use to build web scrapers
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- 10x your LinkedIn outbound. Unlimited senders, one fixed cost. Automate unlimited LinkedIn senders, reach 1000+ leads weekly, and manage replies in a unified inbox. Built for lead gen agencies & sales teams.
Communities
https://www.reddit.com/r/coldemail/
Experts
Cody Schneider
- Building swellai.com
- Very experienced growth hacker
Clay.com YouTube host
- https://www.youtube.com/@clayrunHQ
- Host Patrick Spychalski
- https://linkedin.com/in/patrick-spychalski-050649176
- https://calendly.com/thekiln/1-on-1-with-patrick
Mike Powers
- AI builder and GTM
- How I Scrape UNLIMITED Leads From Google Maps For FREE
- https://mikepowers.gumroad.com/l/google-maps-easy-scape
- https://calendly.com/horizonlabsai/discovery-call?month=2024-07
- https://mikepowers.gumroad.com/l/apollo-easy-scrape?layout=profile
- mikepowersofficial@gmail.com
Mary Sheehan
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- Need to take a product launch from zero to sixty in no time flat? Written by one of the industry’s leading product marketers, for product marketers, The Pocket Guide to Product Launches sets you up for success whether this is your first launch or you’re a seasoned pro.
Tactics
The BEST B2B Lead Generation Tutorial in 2024
- Register 2 domains that aren’t your company domains
- 2 inboxes per domain
- Limit is 30 sent emails per day per account
- Use only google or microsoft email service
- Ask “what is a high intent signal” for my product
- Hiring is a good intent signal for most anything
- Trigger waterfalls
- Chain multiple intent signals together
- Hiring - how many open jobs
- Head count growth - how many employees a year ago vs today
- News
Tools
Cody Schneider uses
https://rephonic.com/ - Find, pitch and get featured on podcasts
- Cody joins, scrapes all influencer emails
Scrape YouTube channel owner email addresses - find someone on fiverr.com
https://www.apollo.io/ top lead gen tool
List io
Zero bounce - list cleaner
Search Fiverr for scrape YouTube emails
Define desired segments
Scrape emails with Apollo
Zero bounce to validate emails
Set up a smart lead campaign
Ask AI for growth tools
https://www.reflow.live/ done for you Webflow sites
https://www.pickfu.com/ Split testing, optimization, and instant consumer research
https://apify.com/ all kinds of web scrapers
https://www.youtube.com/watch?v=tbe8LBJOSSc
Claygent - use to make a joke based on their company description
Clay Chrome extension scrapes any page
Email sequencing tools
- Has white label option
- Offers https://www.smartlead.ai/smartlead-birthday-month?utm_source=website&utm_medium=banner&utm_campaign=youvegotmail_p2
- Built in to clay
- Better for agencies and advanced users, dashboards, apis, etc.
https://instantly.ai/ - better for beginners
CRM
Hubspot
Salesloft
Salesforce
Heyreach
Hybrid campaigns
La growth machine - combines LinkedIn voice messaging, LI messaging and email all in one
https://www.youtube.com/watch?v=YlIs29Y8PmA free google lead automation with chatgpt and murgaa macro recorder
How To Get Free Unlimited Leads Using Chatgpt (New Strategy) yellowpages.com into chatgpt table
https://www.youtube.com/watch?v=m1Q76UN0jek
To find interested prospects
Social listening
https://www.rb2b.com/ website visitor identity
https://phantombuster.com/ - finds social post likers, etc
Nearbound strategy
target your partners
Using Clay.com to build detailed lists of funded startups
https://www.firecrawl.dev/ Turn websites into LLM-ready data
Happy building! If you want help with your AI project, get in touch. – Daniel
